Arin Westerbeck.
Brand Content Marketing & Multimedia Management.
Demo Reel.
About Me.
I am a content marketing and multimedia leader with 10+ years of experience building high-impact video, digital, and branded content that drives audience engagement, brand growth, and customer education across B2C and B2B organizations. I have a proven ability to lead end-to-end production, develop scalable content systems, and partner cross-functionally with marketing, product, and operations teams to support acquisition, conversion, and retention.
pRevious Work Examples.
Life in Motion — Danley’s Garages
Overview: Create a fresh, crisp look to redefine Danley’s visual presence in video and kickstart their 2025 marketing campaign with a new message. Also to create enough content from one commercial shoot to adapt the commercial for fresh looking content for each month of the campaign.
Role: Project Manager, end-to-end. Writer. Producer. Director. Editor.
Process: Created concept with more kinetic motion and energy following the message that “your garage is an extension of your home”. From storyboards, the set for the garage was built to be adaptable for different scenarios (graduation party, art studio, etc.). Multiple different setups were filmed to maximize content.
Outcome: What happened — 10% increase in sales YOY, significant increase of customers referencing commercial as motivator for sale, redefined a more polished presence for the brand.
The Draft — Feldco Home Renewal
Overview: Create an October campaign commercial that feels fundamentally different from previous commercials, aligning with seasonality for Halloween.
Role: Project manager, end-to-end. Director. Producer. Editor.
Process: Conceptualized a horror movie trailer for the commercial, storyboarded each segment for shooting, co-directed commercial on set.
Outcome: Increased engagement on social media, highest number of views on a Feldco commercial, client satisfaction across the board.
Bee Man — Feldco Home Renewal
Overview: Create a commercial fitting into the “We’re the experts” campaign with an attention-grabbing spectacle at the top.
Role: Project Manager, End-to-End. Producer. Editor.
Process: Conceptualized a somewhat common household occurrence of insects getting into the home to appeal to audience, found bee wrangler for practical execution, extensive post-production process.
Outcome: Renowned customer feedback and engagement on social platforms, acclaim from stakeholders, Shorty Award nomination.
Olympic Dave — Feldco Home Renewal
Overview: Leverage partnership with Chicago-based NBC affiliate for Olympics coverage to create a branding focused spot with an Olympic theme.
Role: Project manager, End-to-End. Director. Producer. Editor.
Process: Conceptualization and storyboarding. Contract voice talent. Logistics planning and team coordination.
Outcome: Brand exposure to wide audience, high customer engagement on social media, stakeholder satisfaction.
Slam — Feldco Factory Direct
Overview: Create a high-energy, kinetic commercial using motion graphics and typography to deliver a promotion-driven campaign, focused on affordability.
Role: Project Manager, End-to-End. Writer. Producer. Editor. Motion Graphics Designer.
Process: Script writing for upbeat, confident tone. Extensive auditions for voice talent. leverage both new and archived footage to create dynamic motion to compliment motion graphics.
Outcome: Major shift in future tone and pacing of commercials. Beginning of “We’re the Experts” campaign. 7% increased sales volumes. 15% increase in leads YOY.
VICE — Doritos
Overview: Create a spec commercial for Doritos with a “defined and refined” style, leaning heavily into comedic tone of voice.
Role: Creative Producer. End-to-End Project Manager.
Process: Conceptualization and storyboarding. Logistics management and team coordination.
Outcome: Spot featured on Doritos website and social media as digital short.
Anatomy of a Window — Feldco Home Renewal
Overview: Customer education video breaking down the anatomy and parts of a window.
Role: Project Manager, End-to-End. Editor. Motion Graphics Designer.
Process: Product photography and image editing. Storyboarding. Departmental collaboration with Operations and Sales.
Outcome: Video featured on Customer Education section of website. Reduced number of customer service calls for troubleshooting, creating more opportunity for lead engagement.